Generative Design

Generative Design is a cloud based tool that enables fast and easy exploration of design ideas with a secure and integrated concept-to-production toolset. This toolset extends to include web browsers and mobile devices through Autodesk's cloud computing platform.

Using precise coordination, weaver ants create very strong ant chains by linking legs. They have been recorded to support 100 times their own weight

Generative design is a design exploration process. Designers or engineers input design goals into the generative design software, along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration what works and what doesn’t.


Explore a wider range of design options image
Explore a wider range of design options
In the time you can create one idea, a computer can generate thousands, along with the data to prove which designs perform best.

Make impossible designs possible image

Make impossible designs possible
Generative design lets you create optimized complex shapes and internal lattices. Some of these forms are impossible to make with traditional manufacturing methods. Instead, they're built using new additive manufacturing methods.
Optimize for materials and manufacturing methods

Optimize for materials and manufacturing methods

Set goals and parameters, and the software will create high-performing design options based on those constraints. The software resolves conflicting design constraints so you can focus on innovating.



Generative design in the AEC sector is a developing technology for solving complex design tasks ranging from floor layouts and site optimisation, conceptual massing through to façade engineering, and individual component design. The uses for generative design in the AEC sector are endless, many new techniques and workflows are being innovated daily to solve complex problems. 


The video provides an introduction to generative design with Autodesk Project Refinery, presented by Lawrence Hooker, Techinacal Consultant at Excitech.


Light Weighting Image

Light Weighting
Minimize mass and material use while maintaining high-performance standards and engineering constraints.

Performance Improvements Image

Performance Improvements
Use generative design to help improve and optimize product durability and eliminate areas of weakness.

Part Consolidation

Part Consolidation
Consolidate multiple components into solid parts to maximize the potential of additive manufacturing.

Sustainability Image

Generative design can help you meet your sustainability goals by light weighting your products, producing less production waste and helping you choose more sustainable materials.

Want to know more about Generative Design?  Click on the PDF below to read our latest whitepaper that looks at generative design, the Autodesk tools to get up and running, future state and the benefits this can harnessed, produced by AU London speaker Lawrence Hooker. 


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